Advertising video evaluation: Volvo — Parents

About this advertising video

“Parents” is an advertising film associated with Volvo. Presented under this title, it belongs to the brand’s communication, although the available information does not identify a particular vehicle model, named product or precise product category. It is therefore best understood as a brand-led creative work whose meaning is shaped by the relationship between the title, Volvo’s identity and the way the advertising message is constructed. The available production context is limited but names Qvennerstedt Eghammer Malm as the agency. No release date, country of origin, individual production credits or further making-of information is provided. There is also no confirmed information about characters, dialogue, music, locations, narrative events or specific visual actions.